You’ve heard it before, but what exactly is it? In short, copywriting is all about crafting and delivering the kind of words that make people want to buy your product or service. The best copywriters know how to change a person’s perception of something in just a few sentences.
They’re champions at making their client’s product seem like the only low-calorie chocolate bar worth eating, or the only Italian restaurant in town with ingredients so fresh they’ll transport you straight to Sicily. The main job of a copywriter is to convince people that whatever they’re selling is something you need immediately and that you can’t live without it.
If you think that sounds like an untrainable skill, think again: even the most gifted writers have to hone their craft over time Like anything else, becoming a great writer requires skills acquired through practice and study but because writing is such an important tool for so many industries and professions, there are courses available online and in universities around the world that can help you get started right away.
If your career path doesn’t involve writing much (think Twitter updates or website text), there’s no reason not to take advantage of this resource! If nothing else, being able to write well will help your business thrive by giving you more control over its image and message; as Gary Vaynerchuck pointed out on his podcast last week, “Having great content is a great branding…It puts your company on the map.”
Below Are 7 Must-Haves In A Good Copywriter:
- A Good Copywriter Listens
As a client looking for a copywriter, you want to find someone who’s open to listening to new information. The best copy is written by someone who’s willing and able to listen to all relevant parties: the client, the audience, and the competition. A lot of people are good listeners in their everyday lives, but it’s important that when you’re looking for a writer you make sure they’ve got the skills necessary to listen well and translate what they hear into words that will resonate with your target demographic.
- A Good Copywriter Knows Your Brand And Industry
- A good copywriter knows your brand, product, and services.
- A good copywriter knows about your competitors.
- A good copywriter gets to know your audience (or potential audience).
- A good copywriter knows about your content marketing strategy.
- A good copywriter is familiar with the goals of your company.
A partner that invests time and resources into learning about you, the client, has a better understanding of how to do their job well because their work will benefit you more that way.
- A Good Copywriter Is Invested In Your Success
A top-notch copywriter will see themselves as an integral part of your team, and their success is tied to your success. You want someone who cares about your business, who wants to know you and your products or services inside and out, and who empathizes with your audience. A good copywriter will care about the outcome of the project just as much as you do, but with a more objective perspective on how you can achieve it.
- A Good Copywriter Is Prompt And Timely With Their Work
The best copywriters are prompt and timely with their work. It’s a hard thing to do, but it is an essential part of the job. It’s important that you are prompt with your work for two reasons. First, you need to be responsive in order to meet the needs of your client or employer. Second, you need to be timely because deadlines are an important part of the copywriting industry.
- A Good Copywriter Has A Portfolio To Match Your Needs
You’ll need to see samples of their writing, of course. And if you have a specific project in mind when you’re hiring, ask for a sample that matches that project as closely as possible. For example, if you want to hire someone to write landing pages for your website and nothing else, ask for a landing page sample. Don’t get distracted by samples about other topics or channels.
If your ideal copywriter will be writing on behalf of your company whether it’s blog posts, videos scripts or something else make sure one of their samples is written directly in the brand voice and style guide they would use once they join your team. This will help ensure that there are no nasty surprises once they begin working with you full-time (and it will save you the time and expense of having them rewrite things).
- A Good Copywriter Is Flexible
Copywriters are often referred to as storytellers. That’s because they have to be flexible in their thinking and ability to adapt. A good copywriter is able to change their writing style, tone and voice in a matter of a few words.
- A Good Copywriter Can Adapt Their Style To Match Yours
You’re bound to have your own style, and you want a copywriter who can adapt their writing to fit your brand voice. A good copywriter has enough experience with different types of content so that they can adjust the way they write to whatever vibe you’re going for. If you’d like your content on the formal side, a good copywriter should be able to get behind that vision. Or if it’s more informal content that speaks directly to the reader (like this one), they should also be able to pull from their bag of tricks in order to make sure your brand is represented well in whatever way you see fit.
When You’re On The Hunt For A High Quality Writer, Keep These Must-Haves In Mind.
Are you interested in improving the quality of your writing? Are you looking for a high-quality, on-time writer with a keen eye for detail and an adaptive style? If so, you’ve come to the right place.
That’s because good copywriters specialize in a variety of industries, but what they all have in common is their extreme dedication and investment in producing quality work. All it takes is one conversation with someone who has worked with a successful copywriting agency to understand how much effort goes into creating content that’s not only effective but also enjoyable to read.
Good copywriters know that content needs to be:
- Consistent: there are no exceptions every headline must be friendly, informative, and effectively conveys the message you’re sending about your product or service. Every blog post should have an introduction, body paragraph(s), and conclusion (with links embedded). The language should be clear and concise without unnecessary jargon or puns; every facet of your company must be discussed along with past performances/stats/critiques.
- Engaging: when people share your work on social media or pass it around internally, they want it to feel like they’re speaking directly to their friends it should flow easily from one point to another with no confusion or disjointedness. They’ll appreciate the fact that you’ve spent some time thinking about this before putting pen to paper. If people can’t see themselves as part of what you’re saying, then you’ve failed at creating engaging content first and foremost!