5 Tips For Increasing Your Social Media Growth

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Introduction

Is your social media presence strong enough? Your social media presence is a reflection of what you have to show the world, and that means it’s important to keep your followers up-to-date with what you’re doing.

  1. Post Consistently 

If you want to build your social media following, you have to post consistently. That means posting at regular intervals, with a frequency that is neither too frequent nor too infrequent. You also need to be sure not to post at awkward times when people won’t see your update. This means that your posts need to fit the context of what people expect from you and your niche, and not be exactly the same as past posts. If you want more followers, then get good at all of these things!

  1. Review Your Analytics Each Week

Numbers don’t lie, so you should always pay attention to your analytics. These are the numbers that show how well your content is performing on each platform. In order to understand what’s working and what isn’t, you must review this data on a weekly basis. This will allow you to see trends and adjust accordingly. The following are examples of things you can learn from reviewing your analytics:

  • What type of content does best for each platform?
  • What time of day gets the most engagement?
  • Which days have more activity than others?

Once you know what types of content work best for each platform, then it’s time to become an expert at producing that content. If video performs well on one platform and blog posts do better on another, then produce videos until they’re perfect before moving onto blogs or other types of content. Also consider using scheduling tools such as Buffer or Hootsuite so you can post consistently throughout the week without having to manually publish every piece of content.

  1. Make Sure You’re Adding Value To Your Audience

What’s in it for your followers? Why should they follow you? What do you provide that will make them feel like they just added a must-follow to their life? You need to be able to answer these questions.

It all starts with knowing exactly who your audience is and what they want from you. Once you know, give them what they want! If your audience consists of parents who love cute dog pictures, post puppy pics all day long! If it’s a more professional crowd, share helpful content about the industry or field you’re in. When deciding which people to follow on Twitter, I always look at whether or not their tweets are interesting and helpful. My hope is that I can learn something new from someone I’m following, even if that person is an actor who I think is funny.

If you’re trying to build a following beyond friends and family, figure out what value it is that you bring to the table and share it with everyone! It might be hard work at first, but keep at it because eventually people will notice how awesome you are (and then they’ll tell other people how awesome you are).

  1. Be Friendly And Engage With Others

Consistency is key: it’s important that you stick to a tone of voice and personality when interacting with your followers. You want followers to feel as though they can connect with you, so use your social media account as an extension of yourself. If you are warm and friendly in real life, be warm and friendly on social media. The more sociable you appear online, the greater the chance that you will see a spike in new followers.

Being responsive is another golden rule for increasing engagement on social media. Try to respond to comments on your posts within 24 hours, whether it’s a thank-you or a question about the content of your post. It will show your followers that they have been heard and their opinions matter to you, which could prompt them to engage further in future content.

  1. Hone Your Voice

Another important thing you can do? Be consistent in your tone. Whether it’s formal or casual, the same witty style or unique way of presenting information should show up in every post. This helps to set expectations for followers and makes them more likely to engage with you.

It takes time to find a voice that suits you, but once you nail it down, it will be a lot easier for people to connect with you — and there’s no better way to build a following.

Conclusion 

You’re on your way to having a much larger audience. By now, you should know that it takes time, so be patient. If you want people to follow you, give them a reason to follow you by being yourself and adding value. This means showing up consistently and engaging in the conversations of others in an authentic and friendly way. Once they come over to check out what you’re doing and get interested in your content, keep them wanting more by sharing only the best stuff!

You’ve got this!

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